Who are your customers?

If an entrepreneur sells to everyone and anyone, he’ll most likely sell to none and if he doesn’t know to whom he’s selling, neither will he know how to.

An entrepreneur understands that not everyone can benefit from their services or products. He therefore aims at reaching to a specific group of customers who are clearly identifiable by similar characteristics such as gender, age, geographical location, income levels and other factors. This group of customers is called the target market. It is the group to whom all his marketing efforts are directed.
Many entrepreneurs are tempted to aim at very large target markets with an aim to maximize sales. If an entrepreneur sells to everyone and anyone, he’ll most likely sell to none and if he doesn’t know to whom he’s selling, neither will he know how to. An entrepreneur who has a very clear picture of the target market, finds it easier to reach it. It is a well defined target market that yields better results than a generalized market.

In relation to a commonly asked question to people looking for jobs; why do you think you are the most suitable person for this position, so should an entrepreneur know why his business is best suited to serve its customers.
Sharpen the entrepreneur in you.

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